{"id":6497,"date":"2020-05-20T11:00:00","date_gmt":"2020-05-20T18:00:00","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=6497"},"modified":"2020-06-03T09:06:53","modified_gmt":"2020-06-03T16:06:53","slug":"15-logos-with-hidden-messages","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/15-logos-with-hidden-messages\/","title":{"rendered":"20 Logos With Hidden Messages – 2020 Update"},"content":{"rendered":"

Designing logos can be a very difficult task.<\/p>\n

When designing a logo, you want it to stand out from the crowd, yet still be really simple.<\/p>\n

Sometimes the designer is really clever and makes the logo very simple, yet includes a hidden message within the logo that has a deeper meaning.<\/p>\n

In today’s article, we’re going to cover 20 logos with hidden messages.<\/p>\n

Some logos you will have seen before, and some may be completely new to you, but hopefully, you will enjoy them all.<\/p>\n

Amazon<\/h3>\n

The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z.<\/p>\n

This represents that Amazon sells everything from a to z, and the smile on the customers face when they bought a product.<\/p>\n

Goodwill<\/h3>\n

Goodwill. The one thrift store we all know and love.<\/p>\n

When you look at the logo, you see it’s a person smiling, probably happy that they just donated their clothes or just copped an awesome find for a great deal!<\/p>\n

Now look at the letter ‘g’ from ‘goodwill’.<\/p>\n

You’ll see that same smiling person in the first letter of the logo!<\/p>\n

LG<\/h3>\n

At first glance, you might think LG’s logo may just be the winking face of a happy client.<\/p>\n

But look closer.<\/p>\n

You’ll see that in the winky face logo, there’s actually an L in the center, and the face is a G!<\/p>\n

Super clever on their part.<\/p>\n

Pinterest<\/h3>\n

Pinterest is one of my favorite social media apps out there.<\/p>\n

It’s always full of great ideas and new trends that I can get inspired from, and then I can pin those images to one of my boards.<\/p>\n

Hence, “Pin-terest”.<\/p>\n

Duh.<\/p>\n

Anyway, to the untrained eye, you might just see the letter “P” in the logo.<\/p>\n

But if you really pay close attention, you’ll see that the letter “P” is actually a pin.<\/p>\n

Michael Deal, the co-designer of this logo said, \u201cFor most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the \u201cP\u201d started to lend itself too well to the shape of a map pin.\u201d<\/p>\n

Toyota<\/h3>\n

Next up, we have Toyota.<\/p>\n

This one is definitely one of the coolest of them all, and if it hasn’t received some kind of award already, well, it definitely deserves one.<\/p>\n

If you didn’t already know, the Toyota logo has the entire word “Toyota” written in it!<\/p>\n

Here’s a diagram to explain it better.<\/p>\n

\"toyota

Isn’t that the coolest thing you’ve ever seen?<\/p>\n

BMW<\/h2>\n

\"new

BMW just recently updated its logo and it looks amazing.<\/p>\n

I wrote an entire piece about the new BMW logo<\/a> because that’s how much I loved it.<\/p>\n

But anyway, let’s talk about the hidden message here!<\/p>\n

This logo actually represents a propeller in motion, with the blue part representing the sky, and the white part representing the propeller.<\/p>\n

BMW’s logo\u00a0is a tribute to the company’s\u00a0history in aviation.<\/p>\n

Baskin Robbins<\/h3>\n

The Baskin Robbins logo may look like it includes a simple BR above the name. bBt if you take another look, you will that it includes a pink number 31. This is a reference to their original and iconic 31 flavors.<\/p>\n

Chick-fil-a<\/h3>\n

\"hidden

The Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever.<\/p>\n

Eighty20<\/h3>\n

\"eighty

The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s.<\/p>\n

Which makes 1010000 which represents eighty and 0010100 which represents 20.<\/p>\n

F1<\/h3>\n

The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.<\/p>\n

Facebook Places<\/h3>\n

If you didn’t already know Facebook Places, it is Facebook’s new geolocational product, which is in direct competition with the current leader in that area, Foursquare.<\/p>\n

Now if you take another look at Facebook Places logo you will notice there is a 4 in a square.<\/p>\n

Now is this a coincidence or is it a dig at Foursquare?<\/p>\n

Fedex<\/h3>\n

The FedEx logo looks like a plain, text-based logo.<\/p>\n

But if you take a second look, between the E and the X, you will see an arrow, that represents the speed and accuracy of the company’s deliveries.<\/p>\n

Milwaukee Brewers<\/h3>\n

The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second glance, you will see the team’s initials M and B.<\/p>\n

Museum of London<\/h3>\n

\"museum

The Museum of London logo may look like a modern logo design, but it actually represents the geographic area of London as it as grew over time.<\/p>\n

NBC<\/h3>\n

The NBC logo has a hidden peacock above the above text which is looking to the right.<\/p>\n

This represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast.<\/p>\n

Northwest Airlines<\/h3>\n

\"\"

The old Northwest Airlines logo may look like a simple logo, but if you take a closer look, the symbol on the left actually represents both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.<\/p>\n

Piano Forest<\/h3>\n

\"piano

The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano.<\/p>\n

Toblerone<\/h3>\n

\"Toblerone

The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.<\/p>\n

Tostitos<\/h3>\n

The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips.<\/p>\n

Treacy Shoes<\/h3>\n

The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.<\/p>\n

In Conclusion<\/h2>\n

Making a clever logo doesn’t always just come easily to you.<\/p>\n

It can take weeks, months, and even years to come up with something mindblowing.<\/p>\n

Other times, the idea comes to the forefront of your brain and you can see it clear as day.<\/p>\n

Gather inspiration from these amazing logos with hidden messages and start making your own!<\/p>\n

You could design the next big logo.<\/p>\n

Did I miss any other big logos that have hidden messages within them?<\/p>\n

Let me know in the comments!<\/p>\n

Until next time,<\/p>\n

Stay creative, folks!<\/p>\n","protected":false},"excerpt":{"rendered":"

Designing logos can be a very difficult task. When designing a logo, you want it to stand out from the crowd, yet still be really simple. Sometimes the designer is really clever and makes the logo very simple, yet includes a hidden message within the logo that has a deeper meaning. In today’s article, we’re […]<\/p>\n","protected":false},"author":912,"featured_media":35493,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477,476,508,3,7560],"tags":[8199,8713,8714,8715,8716,8717,8718,69,8719,8720,8721,8722,8723,8724,8725,8726],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/6497"}],"collection":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/users\/912"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/comments?post=6497"}],"version-history":[{"count":0,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/6497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media\/35493"}],"wp:attachment":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media?parent=6497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/categories?post=6497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/tags?post=6497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}