{"id":50350,"date":"2020-08-31T05:35:39","date_gmt":"2020-08-31T12:35:39","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=50350"},"modified":"2020-08-31T05:36:02","modified_gmt":"2020-08-31T12:36:02","slug":"rolls-royce-rebranded-came-rollin-in-with-a-new-logo-and-identity","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/rolls-royce-rebranded-came-rollin-in-with-a-new-logo-and-identity\/","title":{"rendered":"Rolls-Royce Rebranded &#038; Came Rollin&#8217; in With a New Logo and Identity"},"content":{"rendered":"\n<p>Fasten your seat belts, ladies and gentlemen, because Rolls-Royce just went full-rebrand on us and I&#8217;m about to present to you their new and improved brand identity.<\/p>\n\n\n\n<p>Ah, Rolls-Royce. The British luxury car brand that we all know and adore. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"601\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-970x601.png\" alt=\"\" class=\"wp-image-50366 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-970x601.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-500x310.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-768x476.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-1000x620.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20.png 1142w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/601;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"601\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-970x601.png\" alt=\"\" class=\"wp-image-50366\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-970x601.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-500x310.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-768x476.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20-1000x620.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/8b91fe35-screenshot-2020-08-31-at-15.29.20.png 1142w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<figure><iframe loading=\"lazy\" data-src=\"https:\/\/player.vimeo.com\/video\/303246526\" width=\"640\" height=\"360\" allowfullscreen=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/figure>\n\n\n\n<p>They have done a complete 180 and changed literally everything about their brand to please and draw in a younger generation.<\/p>\n\n\n\n<p>Between a new typeface, color palette, new icon, and everything in between, we&#8217;re going to be covering it all today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Short History of Rolls-Royce<\/h3>\n\n\n\n<p>&#8220;Rolls-Royce is a pioneer in cutting-edge technologies that deliver the cleanest, safest, and most competitive solutions to meet the planet\u2019s vital power needs. <\/p>\n\n\n\n<p>The company was formed by Charles Rolls and Henry Royce in 1906, following a successful partnership in which the pair developed and sold cars. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"606\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-970x606.jpg\" alt=\"rolls-royce before and after rebranding\" class=\"wp-image-50355 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-970x606.jpg 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-500x313.jpg 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-768x480.jpg 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-1000x625.jpg 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4.jpg 1480w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/606;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"606\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-970x606.jpg\" alt=\"rolls-royce before and after rebranding\" class=\"wp-image-50355\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-970x606.jpg 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-500x313.jpg 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-768x480.jpg 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4-1000x625.jpg 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/11d9e739-rr_4.jpg 1480w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>While the motor car business subsequently separated in 1973, Rolls-Royce remains one of the world\u2019s leading names in engineering, innovating in civil and defence aerospace, power systems and nuclear technology.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center\">[<a href=\"https:\/\/www.pentagram.com\/work\/rolls-royce-2\/story\"><em>source<\/em><\/a>]<\/p>\n\n\n\n<p>When Rolls-Royce decided that it was time to rebrand, they reached out to none other than <a href=\"https:\/\/www.pentagram.com\/work\/rolls-royce-2\/story\">Pentagram<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"536\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-970x536.png\" alt=\"rolls royce rebranding 2020 on airplane\n\" class=\"wp-image-50356 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-970x536.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-500x276.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-768x425.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-1536x849.png 1536w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-1000x553.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11.png 2048w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/536;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"536\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-970x536.png\" alt=\"rolls royce rebranding 2020 on airplane\n\" class=\"wp-image-50356\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-970x536.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-500x276.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-768x425.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-1536x849.png 1536w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11-1000x553.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e537e798-screenshot-2020-08-31-at-14.58.11.png 2048w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>Although lots of things have changed regarding the Rolls-Royce rebranding, it is still immediately recognizable, which was important to leadership at RR.<\/p>\n\n\n\n<p>The goal of this rebrand was &#8220;to bring coherence, clarity and flexibility to Rolls-Royce and its full suite of products and services&#8221;. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"612\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-970x612.png\" alt=\"rolls royce new icon on book\" class=\"wp-image-50358 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-970x612.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-500x315.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-768x484.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-1000x631.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36.png 1154w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/612;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"612\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-970x612.png\" alt=\"rolls royce new icon on book\" class=\"wp-image-50358\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-970x612.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-500x315.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-768x484.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36-1000x631.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dce63d21-screenshot-2020-08-31-at-15.10.36.png 1154w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>Not only does Rolls-Royce create stunning automobiles, but they create a number of things, such as amazing, high-end car accessories, luggage and bags. <\/p>\n\n\n\n<p>So this new logo needed to be flexible and work for multiple platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The New Rolls-Royce Symbol<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"538\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-970x538.png\" alt=\"new rolls royce symbol icon 2020\" class=\"wp-image-50359 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-970x538.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-500x278.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-768x426.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-1000x555.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19.png 1200w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/538;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"538\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-970x538.png\" alt=\"new rolls royce symbol icon 2020\" class=\"wp-image-50359\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-970x538.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-500x278.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-768x426.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19-1000x555.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f6cd2f0f-screenshot-2020-08-31-at-15.13.19.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>As you can see, the new Rolls-Royce symbol has been flipped so that it is now facing the right, and has been incredibly simplified, which as we have seen with many other brands, this has been the theme of 2020. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Rolls-Royce Identity<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"540\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-970x540.png\" alt=\"New rolls-royce identity\" class=\"wp-image-50360 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-970x540.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-500x279.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-768x428.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-1000x557.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32.png 1192w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/540;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"540\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-970x540.png\" alt=\"New rolls-royce identity\" class=\"wp-image-50360\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-970x540.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-500x279.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-768x428.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32-1000x557.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cbd19664-screenshot-2020-08-31-at-15.15.32.png 1192w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>Now for the big-kicker.<\/p>\n\n\n\n<p>From 1911 until now, the symbol of Rolls-Royce was on the bonnet of every Rolls-Royce.<\/p>\n\n\n\n<p>But 2020 is the year of change, am I right?<\/p>\n\n\n\n<p>From now on, things have been simplified at Rolls-Royce and the identity of RR will now be symbolized as showed in the picture above. <\/p>\n\n\n\n<p>A bold move, but I think it&#8217;s great that they are going for more of a minimalist approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rolls-Royce New Color Pallette<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"553\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-970x553.png\" alt=\"new color palette for rolls royce on shopping bag 2020\n\" class=\"wp-image-50362 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-970x553.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-500x285.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-768x438.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-1000x570.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51.png 1018w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/553;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"553\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-970x553.png\" alt=\"new color palette for rolls royce on shopping bag 2020\n\" class=\"wp-image-50362\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-970x553.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-500x285.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-768x438.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51-1000x570.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5b092ab7-screenshot-2020-08-31-at-15.22.51.png 1018w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<p>New new color pallete for Rolls-Royce consists of purple as the dominant color, with hints of pink and fluoro orange.<\/p>\n\n\n\n<p>According to<strong> <\/strong>Willer, purple has always been associated with luxury, and it looks \u201csofter, less masculine and harsh\u201d than black. \u201cIt still has authority and elegance, but yet it\u2019s broader not just to gender but culture\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rolls-Royce New Typeface<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"594\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-970x594.png\" alt=\"\" class=\"wp-image-50363 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-970x594.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-500x306.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-768x470.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-1000x612.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03.png 1150w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/594;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"594\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-970x594.png\" alt=\"\" class=\"wp-image-50363\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-970x594.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-500x306.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-768x470.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03-1000x612.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/e97d2d59-screenshot-2020-08-31-at-15.26.03.png 1150w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"599\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-970x599.png\" alt=\"\" class=\"wp-image-50364 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-970x599.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-500x309.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-768x474.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-1000x618.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17.png 1156w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/599;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"599\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-970x599.png\" alt=\"\" class=\"wp-image-50364\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-970x599.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-500x309.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-768x474.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17-1000x618.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f022946b-screenshot-2020-08-31-at-15.26.17.png 1156w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"598\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-970x598.png\" alt=\"\" class=\"wp-image-50365 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-970x598.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-500x308.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-768x474.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-1000x617.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35.png 1148w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/598;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"598\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-970x598.png\" alt=\"\" class=\"wp-image-50365\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-970x598.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-500x308.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-768x474.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35-1000x617.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/f27e9adf-screenshot-2020-08-31-at-15.26.35.png 1148w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>\n\n\n\n<p>I really like this new look that Rolls-Royce adopted and I think it&#8217;s great in all aspects, but I do want to know what you guys think of it.<\/p>\n\n\n\n<p>In your personal, professional opinion, what do you think of this rebrand? <\/p>\n\n\n\n<p>Let us know in the comments below and of course&#8230;<\/p>\n\n\n\n<p>Until next time,<\/p>\n\n\n\n<p>Stay creative! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"543\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-970x543.png\" alt=\"\" class=\"wp-image-50367 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-970x543.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-500x280.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-768x430.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-1000x560.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19.png 1022w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/543;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"543\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-970x543.png\" alt=\"\" class=\"wp-image-50367\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-970x543.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-500x280.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-768x430.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19-1000x560.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/2c17b081-screenshot-2020-08-31-at-15.33.19.png 1022w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"604\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-970x604.png\" alt=\"\" class=\"wp-image-50368 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-970x604.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-500x311.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-768x478.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-1000x623.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10.png 1156w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/604;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"604\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-970x604.png\" alt=\"\" class=\"wp-image-50368\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-970x604.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-500x311.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-768x478.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10-1000x623.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/9345744c-screenshot-2020-08-31-at-15.29.10.png 1156w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"544\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-970x544.png\" alt=\"\" class=\"wp-image-50369 lazyload\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-970x544.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-500x280.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-768x431.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-1000x561.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04.png 1038w\" data-sizes=\"(max-width: 970px) 100vw, 970px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 970px; --smush-placeholder-aspect-ratio: 970\/544;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"544\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-970x544.png\" alt=\"\" class=\"wp-image-50369\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-970x544.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-500x280.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-768x431.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04-1000x561.png 1000w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/cf1e7f41-screenshot-2020-08-31-at-15.34.04.png 1038w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/noscript><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Fasten your seat belts, ladies and gentlemen, because Rolls-Royce just went full-rebrand on us and I&#8217;m about to present to you their new and improved brand identity. Ah, Rolls-Royce. The British luxury car brand that we all know and adore. They have done a complete 180 and changed literally everything about their brand to please [&hellip;]<\/p>\n","protected":false},"author":1932,"featured_media":50353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[508,7560,150,1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/50350"}],"collection":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/users\/1932"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/comments?post=50350"}],"version-history":[{"count":0,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/50350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media\/50353"}],"wp:attachment":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media?parent=50350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/categories?post=50350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/tags?post=50350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}