{"id":50318,"date":"2020-08-18T09:45:38","date_gmt":"2020-08-18T16:45:38","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=50318"},"modified":"2020-08-18T09:45:38","modified_gmt":"2020-08-18T16:45:38","slug":"6-web-design-concepts-proven-increase-conversions","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/6-web-design-concepts-proven-increase-conversions\/","title":{"rendered":"6 Web Design Concepts Proven To Increase Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business owner wants more conversions. <\/span><\/p>\n<p><a href=\"https:\/\/webdesignledger.com\/5-design-hacks-guaranteed-put-conversions-fire\/\"><span style=\"font-weight: 400;\">More conversions<\/span><\/a><span style=\"font-weight: 400;\"> equal more sales, and more sales mean exponential business growth. <\/span>But netting those conversions can prove challenging, especially if your website is not in the best shape.<\/p>\n<p><span style=\"font-weight: 400;\">This is where web design plays a major role. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The web design concepts you utilize directly impacts growth and how many of those coveted conversions your business racks up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say your SEO is on point, but conversions are lacking. <\/span><span style=\"font-weight: 400;\">Yes, optimization is a must-do for your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, if you\u2019re not converting site visitors, all is for not. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From New York to Houston, a <\/span><a href=\"https:\/\/www.ewrdigital.com\/what-we-do\/web-design-and-development\"><span style=\"font-weight: 400;\">web design agency<\/span><\/a><span style=\"font-weight: 400;\"> could be useful to fix that conversion problem. <\/span><span style=\"font-weight: 400;\">But you can certainly develop a web design plan starting today. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why we compiled the following 6 web design concepts proven to increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Let\u2019s dive in!<\/span><\/p>\n<h2><strong>1. Grab Attention In 8 Seconds Or Less<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The human attention span has been compared to that of goldfish. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may be a myth, but there is no denying that online consumers have a very short attention span.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> To ensure you lead potential customers down the path toward conversions, you need to grab their attention fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 8-second rule is a web design concept that can help you increase conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This small window of opportunity is critical, so make it count, because you are on the clock.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can employ creative imagery to grab attention, like this example from <\/span><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50261 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7.png\" alt=\"\" width=\"1034\" height=\"409\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7.png 1034w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-500x198.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-970x384.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-768x304.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-1000x396.png 1000w\" data-sizes=\"(max-width: 1034px) 100vw, 1034px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1034px; --smush-placeholder-aspect-ratio: 1034\/409;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50261\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7.png\" alt=\"\" width=\"1034\" height=\"409\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7.png 1034w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-500x198.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-970x384.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-768x304.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/ce59d002-image7-1000x396.png 1000w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">This artistic image has little to do with email marketing, the core of Mailchimp\u2019s business. However, it is so unique, it catches the site visitor\u2019s eye quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other web design assets for grabbing attention in under 8 seconds include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Large signup and CTA buttons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Power words and clever terms that are engaging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video and other interactive content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hover effect on buttons and links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animated transitions in sections<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pop-ups that add value to the site visitor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big benefit headlines that are concise<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Web design is not solely about making Google happy. A clever design that grabs attention quickly can have a serious positive impact on your conversion rate.<\/span><\/p>\n<h2><strong>2. Encompass Speed And Increase Conversions<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cMost industries are highly competitive, and to gain a competitive advantage in your market, you need to have a fast website. This is a search optimization (SEO) essential that is tethered to web design.<\/span><\/p>\n<p>This is especially so for image search and compatibility with Google\u2019s spiders. If images &amp; design are slow to render, Google views that as an unfavorable compared to your competitors in a particular SERP\u201d says Matt Bertram, co-host of <a href=\"https:\/\/www.bestseopodcast.com\/\">BestSEOPodcast<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: A consumer\u2019s attention span is pretty low. But not as low as his or her patience level. Did you know that a one-second delay in page loading can decrease your conversion rates by 7 percent?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is your website fast enough to keep potential customers on-page and off your competitors\u2019 pages? To find out, you can utilize a few different speed check platforms, such as <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50263 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9.png\" alt=\"\" width=\"718\" height=\"188\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9.png 718w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9-500x131.png 500w\" data-sizes=\"(max-width: 718px) 100vw, 718px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 718px; --smush-placeholder-aspect-ratio: 718\/188;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50263\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9.png\" alt=\"\" width=\"718\" height=\"188\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9.png 718w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/832c444f-image9-500x131.png 500w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/noscript><\/p>\n<p><a href=\"https:\/\/tools.pingdom.com\/\"><span style=\"font-weight: 400;\">Pingdom<\/span><\/a><span style=\"font-weight: 400;\"> is another good site speed platform you can use to get insight on just how fast your website is, on desktop and mobile, as well as info on what you can do to fix poor page load time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50262 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8.png\" alt=\"\" width=\"1047\" height=\"429\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8.png 1047w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-500x205.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-970x397.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-768x315.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-1044x429.png 1044w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-1000x410.png 1000w\" data-sizes=\"(max-width: 1047px) 100vw, 1047px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1047px; --smush-placeholder-aspect-ratio: 1047\/429;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50262\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8.png\" alt=\"\" width=\"1047\" height=\"429\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8.png 1047w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-500x205.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-970x397.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-768x315.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-1044x429.png 1044w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/446ff6e8-image8-1000x410.png 1000w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/><\/noscript><\/p>\n<h2><strong>3. The \u201cRule Of Thirds\u201d Is Also A Web Design Concept<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Rule of Thirds is a very important photography concept that can also be used in web design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> What is the Rule of Thirds exactly? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This web design concept divides a screen by thirds horizontally and vertically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The intersections created by this division become very important strategic points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Rule of Thirds looks like this for web design:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50264 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11.png\" alt=\"\" width=\"1269\" height=\"588\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11.png 1269w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-500x232.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-970x449.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-768x356.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-1000x463.png 1000w\" data-sizes=\"(max-width: 1269px) 100vw, 1269px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1269px; --smush-placeholder-aspect-ratio: 1269\/588;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50264\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11.png\" alt=\"\" width=\"1269\" height=\"588\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11.png 1269w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-500x232.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-970x449.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-768x356.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0e7ca7db-image11-1000x463.png 1000w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">You can see that the intersecting lines are more enticing to the eyes. This could be why the Apple web design team placed the iPhone image directly in the middle of the bottom horizontal line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The price point also sits strategically between the two top intersection points, just above the horizontal line:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50254 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10.png\" alt=\"\" width=\"1269\" height=\"588\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10.png 1269w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-500x232.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-970x449.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-768x356.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-1000x463.png 1000w\" data-sizes=\"(max-width: 1269px) 100vw, 1269px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1269px; --smush-placeholder-aspect-ratio: 1269\/588;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50254\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10.png\" alt=\"\" width=\"1269\" height=\"588\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10.png 1269w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-500x232.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-970x449.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-768x356.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/787a9337-image10-1000x463.png 1000w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">The Rule of Thirds can help you design each section of your website with strategic focal points in mind. You can place CTAs on these intersection points, key <\/span><a href=\"https:\/\/webdesignledger.com\/10-social-media-marketing-ideas-for-your-business\/\"><span style=\"font-weight: 400;\">marketing messages<\/span><\/a><span style=\"font-weight: 400;\">, product images, and more.<\/span><\/p>\n<h2><strong>4. Maximize Conversions With Powerful Color Design<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Color remains an essential part of quality web design, especially when it comes to increasing conversions. But choosing the right color scheme for your website, and subsequently, your brand can prove a bit difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a ton of colors to choose from, but you should consider employing a bit of color psychology. That\u2019s right, consumers are more motivated to buy from a website based on the color scheme used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a color wheel you can use:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50256 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2.png\" alt=\"\" width=\"594\" height=\"562\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2.png 594w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2-500x473.png 500w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/562;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50256\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2.png\" alt=\"\" width=\"594\" height=\"562\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2.png 594w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/659e9591-image2-500x473.png 500w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers don\u2019t even know that color played a role in the purchase. For example, a HealthTech website will need to convey trust, empathy, and security on their website to increase conversions. The colors used could be:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50255 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1.png\" alt=\"\" width=\"594\" height=\"562\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1.png 594w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1-500x473.png 500w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/562;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50255\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1.png\" alt=\"\" width=\"594\" height=\"562\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1.png 594w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/dbb684a7-image1-500x473.png 500w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Using this color psychology, a website in the HealthTech industry can convey confidence to buy or signup quickly using a subconscious psychological connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, do not just pick a few colors and start developing your website. Quality web design using color means utilizing the power of contrast as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contrast will ensure headlines, CTAs, and text standout against your primary brand colors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contrast looks like this in web design:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50258 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4.png\" alt=\"\" width=\"751\" height=\"422\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4.png 751w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4-500x281.png 500w\" data-sizes=\"(max-width: 751px) 100vw, 751px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 751px; --smush-placeholder-aspect-ratio: 751\/422;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50258\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4.png\" alt=\"\" width=\"751\" height=\"422\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4.png 751w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/0f423a7e-image4-500x281.png 500w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">You can see how HubSpot used contrast and a mixup of their primary brand colors to create a visually aesthetic website that also serves up a psychological connection.<\/span><\/p>\n<h2><strong>5. Employ The Law Of Similarity (Gestalt Principle)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The Law of Similarity, Gestalt Principle, is another web design concept worth employing to increase conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How? <\/span><span style=\"font-weight: 400;\">The Law of Similarity states that the human eye groups similar objects, which enables the human brain to make sense and organize what we see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is important for web design since websites have multiple aspects. By grouping together these aspects using the Law of Similarity, site visitors can easily and quickly process website information and make a purchasing decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can group testimonials with CTA buttons to drive more conversions. Here\u2019s how this looks on a website using the Law of Similarity:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50257 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3.png\" alt=\"\" width=\"1083\" height=\"364\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3.png 1083w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-500x168.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-970x326.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-768x258.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-1000x336.png 1000w\" data-sizes=\"(max-width: 1083px) 100vw, 1083px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1083px; --smush-placeholder-aspect-ratio: 1083\/364;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50257\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3.png\" alt=\"\" width=\"1083\" height=\"364\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3.png 1083w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-500x168.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-970x326.png 970w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-768x258.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/b40271d4-image3-1000x336.png 1000w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">You also serve up a powerful user experience when using the Law of Similarity as a web design concept. By having main aspects of your site grouped, like headline, paragraph text, and CTA, information is much easier to process for the visitor.<\/span><\/p>\n<h2><strong>6. Increase Conversions By Using Real People In Images<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To make your business more familiar, it is essential to put real people front and center. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers can tell a stock image from a unique one, so having the people of your business front and center on your website can make the difference between conversion, or lost customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This supports the current shift in marketing messaging for brands. In fact, a study found that <\/span><a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\"><span style=\"font-weight: 400;\">80 percent of consumers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to make a purchase from a business that provides a personalized touch. Images of you and your team can achieve this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good example small businesses can draw from is this image from <\/span><a href=\"https:\/\/paradiseservices.biz\/\"><span style=\"font-weight: 400;\">Paradise Service Technologies<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50260 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6.png\" alt=\"\" width=\"920\" height=\"304\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6.png 920w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6-500x165.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6-768x254.png 768w\" data-sizes=\"(max-width: 920px) 100vw, 920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 920px; --smush-placeholder-aspect-ratio: 920\/304;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50260\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6.png\" alt=\"\" width=\"920\" height=\"304\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6.png 920w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6-500x165.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/6cb5d3b3-image6-768x254.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">You can see the people that represent this small business. Having a personalized, real-life touch within your web design is paramount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos are also exceptional for delivering these personalized moments consumers demand in today\u2019s overly competitive market. The same website that served up the team image employed video content as well:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50259 lazyload\" data-src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5.png\" alt=\"\" width=\"916\" height=\"303\" data-srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5.png 916w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-500x165.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-768x254.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-912x303.png 912w\" data-sizes=\"(max-width: 916px) 100vw, 916px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 916px; --smush-placeholder-aspect-ratio: 916\/303;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50259\" src=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5.png\" alt=\"\" width=\"916\" height=\"303\" srcset=\"https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5.png 916w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-500x165.png 500w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-768x254.png 768w, https:\/\/storage.googleapis.com\/webdesignledger.pub.network\/WDL\/5f2eb394-image5-912x303.png 912w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/noscript><\/p>\n<h2><strong>Are You Using Web Design Concepts To Increase Conversions?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creating a website for your business is more than simply putting optimized text and images together. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to add that human element in order to net the conversions you want and need for growth and success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The above 6 web design concepts can prove useful while revamping your website. You may choose a few to implement, or maybe even all. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining every web design concept, and more you find online can ensure that conversion rate continues to rise. Happy designing!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business owner wants more conversions. More conversions equal more sales, and more sales mean exponential business growth. But netting those conversions can prove challenging, especially if your website is not in the best shape. This is where web design plays a major role. The web design concepts you utilize directly impacts growth and how [&hellip;]<\/p>\n","protected":false},"author":1972,"featured_media":50256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[477,476,8105,519,506],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/50318"}],"collection":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/users\/1972"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/comments?post=50318"}],"version-history":[{"count":0,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/posts\/50318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media\/50256"}],"wp:attachment":[{"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/media?parent=50318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/categories?post=50318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesignledger.com\/wp-json\/wp\/v2\/tags?post=50318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}