{"id":45134,"date":"2020-06-23T10:00:00","date_gmt":"2020-06-23T17:00:00","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=45134"},"modified":"2020-06-24T07:22:01","modified_gmt":"2020-06-24T14:22:01","slug":"fascinating-history-apples-logo","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/fascinating-history-apples-logo\/","title":{"rendered":"The Fascinating History of the Apple Logo – 2020 Update"},"content":{"rendered":"

Have you ever wondered what a bitten apple and technology have in common? <\/strong><\/h4>\n

The Apple<\/a> logo has become one of the most iconic and world-wide known logo, but not many people know the history and the meaning behind the bitten apple.<\/strong><\/h4>\n

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Today, we’re going to dive into the history of the Apple logo, so you can know all about it.\u00a0<\/p>\n

And hey, it’s a cool party story to tell… that is, if you go to parties. I wouldn’t know.\u00a0 #quarantinelife\u00a0<\/p>\n

The first logo<\/a> of the company doesn’t look at all like the actual one that represents the Apple brand.<\/p>\n

And if you ask me, it actually gives me kind of creepy vibes.<\/p>\n

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The first logo of Apple only survived for one year before Steve Jobs<\/a> asked the talented artist Rob Janoff<\/a> to create something more modern and representative for Apple.\u00a0<\/p>\n

The final logo, designed by Ronald Wayne and Steve Jobs, illustrated Sir Isaac Newton under an apple tree, and for the background, it had a poem written on the side of the drawing.<\/p>\n

The quotation by Wordsworth that was also inscribed into the logo said: “Newton… a mind forever voyaging through strange seas of thought.”<\/p>\n

The Apple Logo: How did it become an iconic image of the company?<\/h2>\n

The iconic Apple logo, the bitten apple that we all know and love, can now be found on all the company’s products.<\/p>\n

This apple was created by Rob Janoff in the ’70s.<\/p>\n

According to Rob, the reason Steve Jobs wanted the apple to have a bite mark in it, was so that no one would mistake the apple for a tomato.<\/p>\n

You can also look at the bite as a clever play on words.<\/p>\n

Instead of spelling it B-I-T-E, you can spell it B-Y-T-E, as in the measurement for digital storage.<\/p>\n

It is, of course, a strong reference for a tech company.<\/p>\n

The rainbow Apple Logo<\/h2>\n

So soon after they retired good old Isaac Newton and the weird first logo, the first iconic version of the bitten apple was presented as a rainbow-striped apple.<\/p>\n

This Apple logo represented the company between 1976 and 1998.<\/p>\n

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Rob Janoff explains why Jobs opted for the rainbow in one of his interviews.<\/span><\/p>\n

Once the personal computer Apple II was launched, it was the first computer ever that could display colors on the screen.<\/span><\/p>\n

A huge<\/em><\/strong> win for Apple and for all of humanity.<\/p>\n

We come a long way since then, huh?\u00a0<\/p>\n

Crazy to think that it wasn’t even that long ago that we didn’t have computers that displayed colors!<\/p>\n

The representatives of the company wanted to make this fact known by all, thus was born the rainbow apple.<\/span><\/p>\n

Also, the colors were also an attempt to make the logo more accessible and to attract the young generation.<\/span><\/p>\n

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Here is Apple II in all of her spectacular glory.<\/p>\n

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In 1998, things started to change again, which means that the Apple logo went through a change as well.<\/p>\n

As should all companies after a while!<\/p>\n

Steve Jobs decided to change the rainbow apple into a monochromatic apple.\u00a0<\/p>\n

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A great, modern move on their part.<\/p>\n

Apple always seems to be in the lead.<\/p>\n

The rainbow colors of the apple were going to go out of fashion and just wouldn’t cut it anymore.<\/p>\n

Especially when the decided to put the logo on the back of all their products, for everyone to see.<\/p>\n

The new monochromatic logo matched the image of the newest products on the market better than anything else.<\/p>\n

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Regarding the name of the company, there are many speculations.<\/p>\n

Unfortunately, there isn’t one most plausible theory among all the existent ones.<\/p>\n

Some believe that the founder’s, Steve Jobs, and Steve Wozniak, wanted their start-up to appear on the first pages of the phone books.<\/p>\n

Others believe that they wanted to stand out of the crowd with a simple name, that was easy to be remembered by.<\/p>\n

They wanted to create a contrast between their company and all the other hard to remember names of tech companies such as TRS-80, IBM, or Cincom.<\/p>\n

Also, the idea that the founders wanted to bring a tribute to The Beatles’ record label.<\/p>\n

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As time went on, Apple kept simplifying their logo all the more. <\/p>\n\n\n\n

Now, their logo is minimalistic and you can find it in different colors across all products; Gold, Rosegold, Silver, and Black.<\/p>\n\n\n\n

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