{"id":38878,"date":"2016-12-05T06:00:29","date_gmt":"2016-12-05T13:00:29","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=38878"},"modified":"2016-12-05T09:07:41","modified_gmt":"2016-12-05T16:07:41","slug":"7-data-backed-tips-for-effective-email-marketing","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/7-data-backed-tips-for-effective-email-marketing\/","title":{"rendered":"7 Data-Backed Tips for Effective Email Marketing"},"content":{"rendered":"

According to data from the Direct Marketing Association, <\/span>you can expect<\/span><\/a> a ROI of $38 for every $1 you invest in email marketing. This fact is further established by statistics from Monetate — based on an analysis <\/span>of over 500 million shopping experiences<\/span><\/a> — that found that email is the highest converting source of traffic\u2026 converting more than search and social traffic combined.<\/span><\/p>\n

In fact, email is so powerful that <\/span>it consistently accounts for the most holidays sales<\/span><\/a> — in Black Friday 2015, email accounted for 25.1 percent of all sales. That\u2019s the highest of every traffic source, and much more significant compared to the 1.6 percent of sales generated by social media.<\/span><\/p>\n

With all these facts established, it is important to realize that there\u2019s a right and wrong way to go about email marketing. Statistics from Microsoft <\/span>reveal that<\/span><\/a> the inbox of the average email user is made up of 50 percent newsletters and 20 percent social network updates. To help you get the best from your email marketing efforts, I digged into research to present you some proven ways to do more effective email marketing.<\/span><\/p>\n

Incentivize People to Join Your List<\/h2>\n

If you ask many people what the fastest way to build an email list, they will give a variety of answers ranging from investing in social media to having neatly designed forms and a clear message encouraging people to sign up. But, what indeed is the fastest way to build an email list? Offering an incentive!<\/p>\n

By offering an incentive, many people have been able to quadruple the number of subscribers they get on a regular basis, permanently. In fact, offering incentives is so effective that <\/span>Flyte New Media<\/span><\/i> was able to <\/span>increase their monthly subscriptions by 5,000 percent<\/span><\/a> simply by offering an incentive. The initial message they used to try to get people to sign up was \u201cJoin Our Mailing List.\u201d By changing this and offering an incentive, however, they were able to massively boost opt ins.<\/span><\/p>\n

Segment Subscribers from the Get-Go<\/h2>\n

The traditional way of building an email list is to have the same sign up form on all pages of your site, lumping all users together and sending them the same messages. With this traditional approach, if you run a marketing blog someone who is interested in getting more traffic and someone who is interested in improving conversions will be getting the same message. Of course there must be a better way to go about this!<\/p>\n

By segmenting your subscribers — right from when they sign up to your email list — you can ensure that you\u2019re able to send only relevant, targeted messages to subscribers. In fact, segmentation is so powerful that, in a study, <\/span>MarketingSherpa found<\/span><\/a> that it is possible to boost conversion rates by up to 208 percent simply by sending targeted emails to segmented subscribers instead of sending the usual batch-and-blast messages. Data from Mailchimp also shows that segmented email campaigns <\/span>usually result in<\/span><\/a> 14.64 percent higher open rates and 60 percent higher click through rates.<\/span><\/p>\n

Send More Frequent Emails<\/h2>\n

Most people email their list infrequently — perhaps once a week or once a month, based on the assumption that they do not want to \u201cdisturb subscribers.\u201d But how effective is that? If you are sending an email once a month or once every few months, there\u2019s a high likelihood that most of your subscribers won\u2019t even remember you.<\/p>\n

In marketing, there is a rule of 7 that says that the average customer needs to see your offer at least seven times before really noticing it. In the same way, more emails is always usually a good thing — especially if you have been very infrequent with your emailings. UK insurance company <\/span>Aviva <\/span><\/i>was able to <\/span>record massive gains<\/span><\/a> simply by increasing send frequency. By increasing send frequency, <\/span>Aviva <\/span><\/i>was able to increase unique clicks by 304 percent, email revenue by 45 percent and requested insurance quotes by 48 percent.<\/span><\/p>\n

Of course, this should be done artfully — <\/span>too many emails<\/span><\/a> is one of the top reasons people cite for unsubscribing from email lists. However, if done properly, sending more emails will always improve conversions, revenue and traffic.<\/span><\/p>\n

Run Giveaways<\/h2>\n

Exactly how many subscribers can you get from a properly run giveaway? For Josh Earl, a giveaway resulted in<\/span><\/a> almost 200,000 subscribers and a massive 3,418 percent increase in email list size in just 11 days.<\/span><\/p>\n

If you\u2019re experiencing slow email list growth and want to give things a boost, running a giveaway can really turbocharge your list growth. Here are some tips:<\/span><\/p>\n