{"id":38476,"date":"2016-11-08T06:00:43","date_gmt":"2016-11-08T13:00:43","guid":{"rendered":"http:\/\/webdesignledger.com\/?p=38476"},"modified":"2016-11-11T11:45:43","modified_gmt":"2016-11-11T18:45:43","slug":"7-elements-every-business-consulting-website-needs-consulting-theme-review","status":"publish","type":"post","link":"https:\/\/webdesignledger.com\/7-elements-every-business-consulting-website-needs-consulting-theme-review\/","title":{"rendered":"7 Elements Every Business Consulting Website Needs"},"content":{"rendered":"

Picture this scenario.
\nYou have a lineup of ten people in front of you and you have to guess which one is a consultant. I bet you 20 dollars that you will spot the consultant almost instantly.<\/span>
\nThey are known to be people-oriented individuals who inspire trust through their professional look and leverage their knowledge to grow your business. Usually, the professionals from this industry put a lot of time and effort into their image, perfecting aesthetics to inspire trust and empathy.<\/span><\/p>\n

Now, the challenge is; <\/span><\/p>\n

How do you design a website that serves as an online consultant? <\/span><\/h1>\n

What makes a page feel trustworthy, professional and straightforward while looking good at the same time?<\/span>
\n<\/span>
\n<\/span>Designing a website that serves as a virtual salesman can be difficult. It\u2019s very unlikely for a \u00a0consultant to pull out a complex gaming laptop with flashing red buttons and alien looking design during a meeting or while pitching.
\n<\/span>Analogously, a consultancy website shouldn\u2019t be flashy with complex design elements and widgets popping out of everywhere.<\/span><\/p>\n

You have to dress to impress!<\/h3>\n

What you are looking for when designing a consultancy website is simple design with practical, actionable information on it. Call it, the web design equivalent of MacBooks.
\n<\/span>A great theme that fits this description is <\/span>the consulting WordPress theme<\/a>\u00a0by Stylemix Themes<\/a><\/span>.<\/span><\/p>\n

\"consulting


\n<\/span>This theme conveys a great amount of vital information and is an accurate portrayal of the consultancy company. \u00a0While displaying all this information, they still found a way to do it in an easy to follow manner. The theme has clearly been optimized by a CRO professional and it has a great marketing team behind it. Today, we are going to use this theme as an example for how to build a consulting website without compromising aesthetics. <\/span>
\n<\/span>So without further ado, here are seven elements every consulting website needs.<\/span>
\n<\/b><\/p>\n

1. Human Interaction<\/h2>\n

This comes without saying, a consultancy related website should focus a lot on human interaction. Undoubtedly, adding that personal element to your brand, your website can be one of your brand\u2019s most effective weapons.
\n<\/span>Starting with the header image depicting a person smiling or a friendly face from the consultancy team and finishing with a chat integration; these are elements that are <\/span>reportedly <\/span><\/a>converting your users.<\/span><\/p>\n

\"consulting

 <\/p>\n

2. Trust<\/h2>\n

I\u2019ve always been fascinated by the power of typography and colors. Typography in branding is important because it carries the message of the brand.
\nVery often you can actually understand a brand\u2019s identity just by looking at the typography before you even read the words.<\/span><\/p>\n

People are subconsciously trusting fonts like Baskerville or Helvetica more than a font like Times New Roman or something similar.
\nMichael Berut says<\/span><\/p>\n

\u201cIn a way, typefaces are the graphic equivalent of the human voice, and each voice has a specific timbre and accent. In my mind, Baskerville speaks with a calm, confidence-inspiring English accent, sort of like Colin Firth. No wonder it\u2019s so trustworthy.\u201d<\/span><\/p><\/blockquote>\n

You can read more about that\u00a0<\/span>here<\/span><\/a>.<\/span><\/p>\n

As far as colors go, the color Blue actually creates chemicals in the body that are soothing because they slow down human metabolism. Blue is commonly used in situations where diplomacy or negotiation skills are required. This is just one reason why it makes a great main color for a consultancy website.<\/span><\/p>\n

\"consultancy\"

 <\/p>\n

3. Validation<\/h2>\n

Quality validation through case studies and testimonials is still alive and kicking. Although it might seem a bit mainstream and overused to display testimonials or logos of companies you\u2019ve worked with on your website, it still is a powerful marketing technique.
\n<\/span>Since it’s crucial that you build credibility, it\u2019s recommended for consultants to show pictures of their office environment, provide thorough background information, highlight their accomplishments, display logos of companies they\u2019ve worked with, and include case studies. Showing your physical address on your website will also clearly communicate to clients that you are fully accessible. Another interesting technique I\u2019ve seen being used by consultancy companies or development companies is showing the industries or the technologies you are proficient on. For example, this <\/span>web development company <\/span><\/a>has seen a 36% increase in conversions since they\u2019ve implemented a slider with all the technologies they master and work with.<\/span>